Cookie Policy
Last updated: June 2025
This Cookie Policy explains how Makara Insights Inc. ("Makara Insights", "we", "us", or "our"), located at 80 SW 8th St Suite 2013, Miami, FL 33130, uses cookies and similar tracking technologies when you visit our website makarainsights.com (the "Site").
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to website owners. Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remaining on your device for a set period or until deleted).
2. How We Use Cookies
Makara Insights uses cookies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the Site functions.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| wordpress_logged_in_* | makarainsights.com | Keeps users logged in to the WordPress backend | Session |
| wordpress_sec_* | makarainsights.com | Security cookie for WordPress admin area | Session |
| cli_user_preference | makarainsights.com | Stores user cookie consent preferences | 1 year |
2.2 Analytics & Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. All information collected is aggregated and therefore anonymous.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users and calculate visit statistics | 2 years |
| _ga_* | Google Analytics | Used to persist session state | 2 years |
| _gtm / GTM-KQM8QXV7 | Google Tag Manager | Manages analytics and marketing tags | Session |
2.3 Marketing & Social Media Cookies
These cookies may be set through our Site by our social media partners (Twitter/X, LinkedIn, Facebook, YouTube, Instagram). They may be used to build a profile of your interests and show you relevant ads on other sites.
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Tracking conversions and retargeting | View policy | |
| Twitter / X | Social sharing and ad retargeting | View policy |
| YouTube | Embedded video tracking | View policy |
3. Managing Cookies
You can control and manage cookies in various ways. Please note that removing or blocking cookies may impact your experience on the Site.
- Browser settings: Most browsers allow you to refuse or delete cookies. The method varies by browser — please refer to your browser's help documentation.
- Our cookie banner: When you first visit the Site, you can accept or reject non-essential cookies using the consent banner at the bottom of the page. You can change your preferences at any time by clearing your browser cookies and revisiting the Site.
- Google Analytics opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
4. Third-Party Cookies
Some cookies on our Site are set by third-party services that appear on our pages. We do not control the use of these cookies and recommend you check the relevant third party's privacy policy for more information.
5. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically.
6. Contact Us
If you have any questions about our use of cookies, please contact us:
- Makara Insights Inc.
- 80 SW 8th St Suite 2013, Miami, FL 33130
- Website: makarainsights.com/contact-us